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Profitable App Growth - July 11 2025
Can Bid Caps Lower CPI? Is High Revenue Growth Sustainable? How to Target Countries Effectively on Meta? What did I learn from the Meta event this week?
Jul 11
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Profitable App Growth
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Profitable App Growth - July 11 2025
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Profitable App Growth - Week of June 30
CPI = Pricing Clue ROAS ≠ Magic Product > Marketing
Jul 4
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Profitable App Growth
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Profitable App Growth - Week of June 30
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June 2025
Week of June 23
Reaching 300% ROAS, Product-Market Fit, TikTok Virality
Jun 27
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Profitable App Growth
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Week of June 23
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Week of June 16
What Play Store Featuring Really Means, TikTok Truths, ASO Tips
Jun 20
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Profitable App Growth
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Week of June 16
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The €1 TikTok Virality Hack
Week of June 9, 2025
Jun 13
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Profitable App Growth
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The €1 TikTok Virality Hack
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July 2023
💸 The Profit Paradox
Why Ad Age Matters More Than You Think
Jul 13, 2023
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Profitable App Growth
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💸 The Profit Paradox
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June 2023
AI + UGC: Create Ads 10x Faster
My Journey 🕵🏻♀️
Jun 7, 2023
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Profitable App Growth
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AI + UGC: Create Ads 10x Faster
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May 2023
How I research ad ideas on TikTok for app marketing
I share my secrets on researching ad ideas on TikTok
May 2, 2023
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Profitable App Growth
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How I research ad ideas on TikTok for app marketing
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April 2023
Finding the next best performing ad:
A case study 🕵🏻
Apr 11, 2023
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Profitable App Growth
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Finding the next best performing ad:
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🍋 TikTok's Sister: Lemon8
(and how ByteDance advertises for it)
Apr 3, 2023
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Profitable App Growth
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🍋 TikTok's Sister: Lemon8
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March 2023
Candy Crush's Best Ad 🍬
And other temptations 😈
Mar 22, 2023
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Profitable App Growth
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Candy Crush's Best Ad 🍬
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Duolingo TikToks vs. Duolingo Ads
Today we are investigating Duolingo's most watched ad. 🕵🏼
Mar 1, 2023
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Profitable App Growth
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Duolingo TikToks vs. Duolingo Ads
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