Archive - Growth Therapist 🌱

Profitable App Growth - July 11 2025

Can Bid Caps Lower CPI? Is High Revenue Growth Sustainable? How to Target Countries Effectively on Meta? What did I learn from the Meta event this week?

Jul 11 •

Profitable App Growth

Profitable App Growth - Week of June 30

CPI = Pricing Clue ROAS ≠ Magic Product > Marketing

Jul 4 •

Profitable App Growth

June 2025

July 2023

💸 The Profit Paradox

Why Ad Age Matters More Than You Think

Jul 13, 2023 •

Profitable App Growth

June 2023

AI + UGC: Create Ads 10x Faster

My Journey 🕵🏻‍♀️

Jun 7, 2023 •

Profitable App Growth

May 2023

How I research ad ideas on TikTok for app marketing

I share my secrets on researching ad ideas on TikTok

May 2, 2023 •

Profitable App Growth

April 2023

Finding the next best performing ad:

A case study 🕵🏻

Apr 11, 2023 •

Profitable App Growth

🍋 TikTok's Sister: Lemon8

(and how ByteDance advertises for it)

Apr 3, 2023 •

Profitable App Growth

March 2023

Candy Crush's Best Ad 🍬

And other temptations 😈

Mar 22, 2023 •

Profitable App Growth

Duolingo TikToks vs. Duolingo Ads

Today we are investigating Duolingo's most watched ad. 🕵🏼

Mar 1, 2023 •

Profitable App Growth

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